{"id":72173,"date":"2014-09-10T08:06:53","date_gmt":"2014-09-10T06:06:53","guid":{"rendered":"http:\/\/www.re-actio.com\/wordpress\/?p=72173"},"modified":"2014-09-10T11:36:21","modified_gmt":"2014-09-10T09:36:21","slug":"ver-apple-t","status":"publish","type":"post","link":"https:\/\/www.re-actio.com\/wordpress\/ver-apple-t\/","title":{"rendered":"<b>Ver<\/b>apple<b>t<\/b>"},"content":{"rendered":"<div class=\"__iawmlf-post-loop-links\" style=\"display:none;\" data-iawmlf-post-links=\"[{&quot;id&quot;:5649,&quot;href&quot;:&quot;http:\\\/\\\/www.fr-online.de\\\/digital\\\/liveticker-zur-apple-praesentation-eine-uhr--die-den-herzschlag-teilt,1472406,28362514.html&quot;,&quot;archived_href&quot;:&quot;http:\\\/\\\/web-wp.archive.org\\\/web\\\/20140915020843\\\/http:\\\/\\\/www.fr-online.de\\\/digital\\\/liveticker-zur-apple-praesentation-eine-uhr--die-den-herzschlag-teilt,1472406,28362514.html&quot;,&quot;redirect_href&quot;:&quot;&quot;,&quot;checks&quot;:[{&quot;date&quot;:&quot;2025-11-04 11:21:42&quot;,&quot;http_code&quot;:200},{&quot;date&quot;:&quot;2025-11-21 01:35:34&quot;,&quot;http_code&quot;:200},{&quot;date&quot;:&quot;2025-12-22 20:20:01&quot;,&quot;http_code&quot;:200},{&quot;date&quot;:&quot;2025-12-27 02:50:09&quot;,&quot;http_code&quot;:200},{&quot;date&quot;:&quot;2026-03-19 06:26:09&quot;,&quot;http_code&quot;:200},{&quot;date&quot;:&quot;2026-04-06 01:47:06&quot;,&quot;http_code&quot;:200},{&quot;date&quot;:&quot;2026-04-21 12:58:15&quot;,&quot;http_code&quot;:503}],&quot;broken&quot;:false,&quot;last_checked&quot;:{&quot;date&quot;:&quot;2026-04-21 12:58:15&quot;,&quot;http_code&quot;:503},&quot;process&quot;:&quot;done&quot;},{&quot;id&quot;:5650,&quot;href&quot;:&quot;https:\\\/\\\/de.wikipedia.org\\\/wiki\\\/Alleinstellungsmerkmal&quot;,&quot;archived_href&quot;:&quot;http:\\\/\\\/web-wp.archive.org\\\/web\\\/20251003134720\\\/https:\\\/\\\/de.wikipedia.org\\\/wiki\\\/Alleinstellungsmerkmal&quot;,&quot;redirect_href&quot;:&quot;&quot;,&quot;checks&quot;:[{&quot;date&quot;:&quot;2025-11-04 11:21:44&quot;,&quot;http_code&quot;:200},{&quot;date&quot;:&quot;2025-11-21 01:35:32&quot;,&quot;http_code&quot;:200},{&quot;date&quot;:&quot;2025-12-22 20:20:04&quot;,&quot;http_code&quot;:200},{&quot;date&quot;:&quot;2025-12-27 02:50:06&quot;,&quot;http_code&quot;:200},{&quot;date&quot;:&quot;2026-03-19 06:26:07&quot;,&quot;http_code&quot;:200},{&quot;date&quot;:&quot;2026-04-06 01:47:03&quot;,&quot;http_code&quot;:200},{&quot;date&quot;:&quot;2026-04-21 12:58:12&quot;,&quot;http_code&quot;:429}],&quot;broken&quot;:false,&quot;last_checked&quot;:{&quot;date&quot;:&quot;2026-04-21 12:58:12&quot;,&quot;http_code&quot;:429},&quot;process&quot;:&quot;done&quot;}]\"><\/div>\n<p><strong><font color=\"white\">.<\/font><br>\nEs ist schon erstaun\u00adlich wie ein Pla\u00adgi\u00adat als Inno\u00adva\u00adti\u00adon <a href=\"http:\/\/www.fr-online.de\/digital\/liveticker-zur-apple-praesentation-eine-uhr--die-den-herzschlag-teilt,1472406,28362514.html\" target=\"_blank\">pr\u00e4\u00adsen\u00adtiert<\/a> wird - apple ist eine von meh\u00adre\u00adren Apfel\u00adsor\u00adten (sprich: Mobil\u00adte\u00adle\u00adfon\u00adher\u00adstel\u00adlern und ihren Pro\u00adduk\u00adten). Aber wohl die\u00adje\u00adni\u00adge, die ihre Pro\u00adduk\u00adte zu ma\u00df\u00adlos \u00fcber\u00adh\u00f6h\u00adten Prei\u00adsen verkauft.&nbsp;<\/strong><br>\nEin alter Trick des Marketings:<br>\n<em>\"Hast du kei\u00adnen <span class=\"caps\">USP<\/span><\/em><strong>*<\/strong><em>, dann baue eine 'sto\u00adry' rund um dein Pro\u00addukt&nbsp;auf.\"<\/em><br>\nViel Show um Nichts, nichts wesent\u00adlich Neu\u00ades, alle soge\u00adnann\u00adten <em>'Inno\u00adva\u00adtio\u00adnen'<\/em> gibt es schon - funk\u00adti\u00adons\u00adt\u00fcch\u00adtig - von ande\u00adren Fir\u00admen. Nur eben preis\u00adwer\u00adter als die von apple.<br><\/p><center><br>\n<font face=\"Nymphette\"> B <\/font> \u237f <font face=\"Nymphette\"> A <\/font><br><\/center><font color=\"white\">.<\/font>\n<p>Ande\u00adrer\u00adseits wer\u00adden aber bedroh\u00adli\u00adche Ent\u00adwick\u00adlun\u00adgen ange\u00adsto\u00ad\u00dfen deren Trag\u00adwei\u00adte mich schau\u00addern l\u00e4\u00dft: Kre\u00addit\u00adkar\u00adten\u00adda\u00adten \u00fcber das Mobil\u00adte\u00adle\u00adfon zum Ein\u00adkauf nutzen.<br>\nIch fra\u00adge&nbsp;mich:<\/p>\n<ul>\n<li><span style=\"font-size:110%\">Wo sol\u00adlen die Daten denn gespei\u00adchert werden?<\/span><\/li>\n<li><span style=\"font-size:110%\">War das nur die Idee von 'apple' oder steckt die <span class=\"caps\">NSA<\/span> dahinter?<\/span><\/li>\n<li><span style=\"font-size:110%\">Wel\u00adche Idee zur \"Daten-Selbst\u00adent\u00adbl\u00f6\u00ad\u00dfung\" folgt als n\u00e4ch\u00adstes?<\/span> <\/li>\n<\/ul>\n<p><strong>*<\/strong><span style=\"font-size:80%\">(<strong>u<\/strong>nique <strong>s<\/strong>elling <strong>p<\/strong>ropo\u00adsi\u00adti\u00adon bzw. <strong>u<\/strong>nique <strong>s<\/strong>elling <strong>p<\/strong>oint; Deutsch: <a href=\"https:\/\/de.wikipedia.org\/wiki\/Alleinstellungsmerkmal\" target=\"_blank\"><em>Allein\u00adstel\u00adlungs\u00adan\u00adspruch<\/em><\/a>.) <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>. Es ist schon erstaun\u00adlich wie ein Pla\u00adgi\u00adat als Inno\u00adva\u00adti\u00adon pr\u00e4\u00adsen\u00adtiert wird - apple ist eine von meh\u00adre\u00adren Apfel\u00adsor\u00adten (sprich: Mobil\u00adte\u00adle\u00adfon\u00adher\u00adstel\u00adlern und ihren Pro\u00adduk\u00adten). Aber wohl die\u00adje\u00adni\u00adge, die ihre Pro\u00adduk\u00adte zu ma\u00df\u00adlos \u00fcber\u00adh\u00f6h\u00adten Prei\u00adsen ver\u00adkauft.&nbsp; Ein alter Trick des Mar\u00adke\u00adtings: \"Hast du kei\u00adnen <span class=\"caps\">USP<\/span>*, dann baue eine 'sto\u00adry' rund um dein Pro\u00addukt&nbsp;auf.\" Viel Show&nbsp;um&nbsp;[\u2026]<\/p>\n","protected":false},"author":561,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[171],"tags":[3836],"class_list":["post-72173","post","type-post","status-publish","format-standard","hentry","category-technik","tag-innovation"],"_links":{"self":[{"href":"https:\/\/www.re-actio.com\/wordpress\/wp-json\/wp\/v2\/posts\/72173","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.re-actio.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.re-actio.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.re-actio.com\/wordpress\/wp-json\/wp\/v2\/users\/561"}],"replies":[{"embeddable":true,"href":"https:\/\/www.re-actio.com\/wordpress\/wp-json\/wp\/v2\/comments?post=72173"}],"version-history":[{"count":0,"href":"https:\/\/www.re-actio.com\/wordpress\/wp-json\/wp\/v2\/posts\/72173\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.re-actio.com\/wordpress\/wp-json\/wp\/v2\/media?parent=72173"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.re-actio.com\/wordpress\/wp-json\/wp\/v2\/categories?post=72173"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.re-actio.com\/wordpress\/wp-json\/wp\/v2\/tags?post=72173"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}